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Date: 12/26/2005
Time: 8:52:56 AM
Remote Name: 222.216.163.143
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From: Betsy Fein www.theclutterbusters.com
Date: 12/29/2004
Time: 9:30:31 PM
Remote Name: 64.12.116.130
Dear Diary: December 1: As you know, for what seems like two or THREE YEARS, I have told you how SICK I AM of living in a permanent disaster area known as “My Home”. When we got married, Gary and I set up a nice neat house—everything had a place, and we even had an extra room for odds and ends. Soon this “extra room” filled up, then the kids came, and when I started working, there just was not enough time or room to keep things straight. Although Gary tries to help, neither of us have the willpower or the energy to truly tackle our entire clutter problem once and for all. All these years, I’ve been embarrassed to have people over because I’m afraid they’ll open one of my closets and be suffocated by the piles of junk that may fall on their head! I’ve read several books on how to get organized, but my house is so overwhelmingly cluttered, I don’t know how or where to start. But now, I am determined to once and for all resolve this. My motto from here on out is: “NO MESS WILL SURVIVE IN 2005!!” December 5: I spoke to my friend Nancy (who has always been a big clutterbug) and she told me all about how great life is now that she decluttered her home and home office. I remembered Nancy’s house as being right out of Messy Monthly. After visiting it yesterday, it looks like a photo from Architectural Digest. Nancy went on and on about the benefits of being clutter free. She told me how she now never loses anything or misses an appointment. How she feels proud, not embarrassed, to have friends come over. How she has improved her credit by setting up a bill system so she never misses a due date. How she can get so much more work done in her home office because she knows where to find what she is looking for. O.K., O.K., I said. I get the point! That night I resolved (for the 837th time) to get rid of MY clutter as well. December 6: After staring intently at my clutter for at least 15 minutes, I have even more resolve to tackle this project. December 7: Still intent on tackling the clutter! November 9: Yesterday, I finally got the energy and willpower to try to tackle the problem in my home office. I timed myself—2 hours per night—no more, no less. I even set the oven timer to remind me when the time was up! Nancy had given me some useful tips, and it turns out my main problem is I don’t know when to throw things out. Her tip was to use the “Retain, Act, Throw” method, or “RAT”, as in, don’t be a “Pack-Rat”. I need to Retain only those papers that I absolutely need and which are irreplaceable. I need to set up a folder of papers that require Action. And I need to Throw anything I can replicate, or anything that has already been acted upon (not bills, though!) Things like catalogs—they go in the trash. I can go online to shop in any of these catalogs if I want. Any newsletter, newspaper, or magazine more than 1 month old gets trashed. I have already made great progress, and the piles on my desk are slowly dwindling. The most important questions to ask myself in deciding whether to RETAIN or THROW are: (1) What's the worst thing that could happen if I threw this away? In almost every case, you will find that, at most, a minor inconvenience may occur. (2) If I THROW it away and discover I need it later, could I replace it? Again, it is a very rare occurrence in which a notice or its contents cannot be replaced, and (3) By the time I might need it, will it be obsolete? While it’s always hard to predict the future, most papers have a “shelf life” of a few weeks at most, after which the information they contain goes stale. As a rule of thumb, there should be approximately a 4-to-1 ratio of "THROW" to "RETAIN After purging and sorting, I’ll need to identify and place everything in an appropriate location. This work can happen in small increments or larger ones, whatever you are comfortable with. You’ll also want to take some time – as above – to practice a daily strategy to keep your papers and books organized. December 11. I made a note in my schedule to do 2 hour of organizing and here goes—I want to work on my closet and as a reward for my work, I’m going to take a bath afterwards—I’m setting my microwave on a timer for 120 minutes—OK—here I go—First I need to go through all the clothes and REALLY decide if these are all the clothes I want to keep—if not, I’m going to give them to Goodwill—I’m not going to try to design systems that take more than a few minutes a day to sustain. For example, when organizing my closet, I’m not going to get caught up trying to organize by color, size, and season, or I’ll spend a lot of time trying to keep a system that takes too much effort and will not last. Instead, I’m going to group my clothes by type (blouses, skirts, slacks, dresses, etc.) so that it will be easy to see where to put everything—The buzzer rang and I got a lot accomplished—I’m putting the Goodwill bag in my car—right now!! December 12 I woke up this morning and could actually see all my clothes in the closet and getting ready took a lot less time—Today I’m going to push and do another 1-2 hours. I really need to figure out why I am late for things all the time and keep missing appointments—I think it’s because I have flyers posted on the bulletin board in the kitchen-- a calendar for home stuff and a calendar for work stuff and post-its everywhere!!— I need to find something that can combine everything into one central calendar? I’m going to see what my options are—I just did some research and found a great day timer that will keep all my schedules in one book—now I need to take all the post-its, flyers and papers and add them into my new book—I plan to keep this with me at all times. December 15 I already feel that the chaos in my life is going away—today I set aside 2 hours to tackle my kitchen—I took everything out of the cupboards and decided if I’m still using everything—turns out that I have way too many Tupperware items that don’t have lids to and that I don’t even use anymore—got rid of those—I also got rid of the 97 free mugs that fill up space that I don’t use and the broken or chipped items—I bought a plate organizer that makes gives me 2 tiers of plate space—I also took all the bulky items (food processor, popcorn maker, lobster pot etc) that I rarely use and brought them into the basement—I can’t believe how much room I now have— February 18 It’s been a while since my last entry but I am so happy with all the organization changes that I’ve been able to make and don’t feel embarrassed if someone pops over without calling first—I’m not saying it’s not hard to maintain but with just a little effort each day, I’m able to keep the systems that I’ve established . Can’t talk right now, my basement project is calling… Betsy Fein is President of www.theclutterbusters.com and www.clutterbosses.com --Helping people get organized in the Atlanta and DC, MD, or VA regions
From: Maria Gracia
Date: 5/13/00
Time: 7:37:24 PM
Remote Name: 205.188.199.177
10 Tips for Growing Your Business the Organized Way
by Maria Gracia
Growing a business is similar to tending a vegetable garden. Knowledge, careful planning, organized systems, use of proper tools, continuous care, and dedication give you the very best chance of producing a beautiful and abundant garden that brings forth fresh veggies for years to come.
The same is true when it comes to growing your business. By following a specific sequence of steps, just like growing a garden, you can succeed. Neither can be accomplished with a haphazard approach.
Discovering how other businesses are growing, thinking through your marketing strategy, taking an organized approach, using the proper tools to get the word out and focusing on achievement will help you reach your business goals and set you on the right path towards accomplishing your greatest success.
1. PROSPECTING. For most services and products, it is imperative to first generate qualified prospects. Only then do you work on converting those prospects into first-time buyers, repeat customers, and finally, life-time customers. If you're trying to generate an immediate sale, chances are, you're going to be disappointed with the results. You will make most of your sales by following up with your prospects repeatedly.
2. WHAT IS A PROSPECT? A person is a prospect only if they:
a) have a genuine interest in the particular service or product you provide
AND
b) have responded to one of your offers
AND
c) they have provided you with contact information (name, e-mail, etc.)
AND
d) they have the authority to buy your service/product and can afford it.
Everyone else is a stranger. Not a prospect.
3. TARGET. You can't try to market to everybody. When you do, you're marketing to nobody. Pick a niche market and focus on your main audience. Target them in all of your marketing materials.
4. OFFERS. To get people to respond to your marketing, develop an enticing offer and get it in front of as many people in your target market as you can. Perhaps, a free tips report, free e-zine, or free sample. The best offers are generally the FREE offers.
5. GETTING THE WORD OUT. There are a multitude of ways to get the word out about your offer. You can try traditional marketing, such as direct mail, press releases, networking, ads, etc. Or, you can use the internet, such as online networking, joining in discussion forums, submitting to search engines, link exchanges, affiliate programs and so on. Whatever you choose, schedule time each day to market your business. Write it on your calendar. When it's written down, it is more concrete, and there is a better chance that you will do it.
6. FOLLOW-UP. Once you begin to generate prospects, it is imperative that you get their contact information (i.e., name, e-mail address, and any other pertinent information) into an organized database. Why all the work? Because follow-up is the key to successful marketing. Once you have contact information, you can continue to make enticing offers for your product and/or service (discounts, gift certificates, 2 for 1 deals, etc.)
7. ONE SERVICE/PRODUCT. Choose ONE product or service to market at a time, or you're liable to confuse your prospects. You can have more than one product listed on your website or in your brochure. However, when you contact your prospects, it's best to focus on one product at a time.
8. GUARANTEE. Guarantee your products or services. Offer, at minimum, a 100% Money-Back Guarantee. When it is clear that you stand behind your services/products, you will have accomplished a trust-factor. This is called risk-reversal.
9. PROACTIVE. Don't use the Passive Marketing technique. That's when you distribute general information, verbal and written, about your company, and then just sit around waiting for the phone to ring, or for your e-mail inbox to fill up with orders. In the real world, it doesn't work that way. You have to be proactive.
10. TRACK. Track. Track. I can't say this enough. Keeping accurate numbers will help you make good marketing decisions. If you don't know what's working, you're going to waste a lot of time and money. However, if you do know exactly what's working for you, you're practically guaranteed to reach your goals.
by Maria Gracia - Get Organized Now!
http://www.getorganizednow.com
FREE Idea-Pak and E-zine filled with tips, ideas, articles and more to help you organize your home, your office and your life at the Get Organized Now! Web site!