From: oooc
Date: 12/26/2005
Time: 11:36:02 PM
Remote Name: 222.212.90.17
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From: Nowshade Kabir
Date: 2/18/2005
Time: 8:04:21 AM
Remote Name: 62.5.207.210
Although, most of your traffic will still come from search engines and various online promotions, a little effort using traditional media might also bring a large number of visitors to your website. Reasons, why you should take offline promotion of your website seriously include: Internet is increasingly becoming a part of our daily life. However, still a big segment of the society – especially, the elderly – don’t spend that much of time online. Traditional media is a good method of getting their attention. If a person sees your printed advertisement with your URL in a year-old magazine and gets interested in what you have to offer, he will still be able to check out your website. Research shows that at least four people browse through a printed magazine in its life time. With planned media promotion, you can tap into particular target market, which otherwise might not be that easy to do. For example: if you sell car accessories through your website, a good promotional channel would be a specific radio station that commuters like to tune in. Your offline promotion endeavor should combine advertisement, publicity and promotional items. Advertising Once you identified the potential target market that you would like to reach, you can try to communicate with them using various advertising methods. Advertising is a paid form of delivering message to broad range of prospective customers through billboards, posters, print, broadcast media, etc. Each of your advertising campaign should have a clear goal and carefully crafted plan. Since advertising in some media forms is quite expensive, without a well-defined plan you might waste your money for nothing. Your advertising goal might include the followings: - Bring targeted traffic to your website - Stimulate sales - Build brand recognition of your website - Increase public awareness of your product and services - Promote seasonal sales, clearance, etc. conducted through your site. Once you established your advertising goal, you need to clarify advertising budget, timing and media. You should set your advertising budget based on your objective. In general, companies set aside a percentage of their gross sales as promotional budget. A new online business might choose to spend on advertising, amount allocated in its business plan. Timing and scheduling are also crucial factors in advertising. Where should you advertise is a difficult decision, which should base on a number of factors: Market reach What is the market segment you would like to cover with your present campaign? Message Depending on your goal, you have to choose the right message to communicate with your prospective customers. The advertising media has to conform to the selected message. Product and service that you offer through your site B2B and B2C products and services are usually different in nature and require different media to reach targeted market. Budget The choice of media depends vastly on your budget consideration. Major offline advertising mediums Newspapers Newspapers are very popular media forms of advertising. If you are not planning to reach out to the mass, classified sections of local newspapers should be your first choice. Magazines Specialized magazines are good for targeting particular interest group. If you sell golf accessories through your site, you should definitely consider advertising in one of the local golf magazines. However, ad spaces in magazines are often quite expensive. Radio Radio advertising is a good option, if your business is aimed at certain social group like teenagers, housewives, drivers, etc. This is also a relatively inexpensive way of delivering your message to a certain community or locality. Television If the products or services that you offer have mass appeal, television is an excellent media of advertising. As the audience of a TV station changes depending on the show aired there is a limited possibility of target marketing. The ability to use audio visual scenes helps delivering certain types of message to the audience more clearly than any other media, which makes TV advertising highly effective but quite costly. Yellow pages and other directories You should definitely add your business along with your website URL to as many printed directories as you can. Industry specific directories are good advertising media for B2B businesses. Outdoor Advertising Outdoor advertising with billboards, posters, etc. are effective way of reaching out to a certain neighborhood. Since the exposure rate of billboards is very high – people often take the same route to work, it is a great medium to create brand recognition. Transit advertising Advertising on various transports, terminals, subway are known as transit advertising. Like billboards with this type of advertising you can target a specific route or area. This can be a very effective way to get your message to blue-collar workers, if that is your market segment. Direct Mail Excellent way of delivering you message in the form of promotional letters, catalogs, flyers, circulars, coupons, etc. to your prospective customers. If you choose your mailing list correct, the exposure rate and the response rate can be very high. Publicity Publicity is any form of presentation of ideas, products, or services delivered by the media themselves rather than as a paid advertisement. If your website carries a really new message or unique and innovative products or services, for you publicity will be definitely more effective than advertising. People, often, trust news stories and articles much more than they trust paid advertisements. Press release Newspapers, magazines, TV and Radio are the main publicity conduits. Press releases are the tool to get into these media. Whenever, you do something with your online business, which you think is newsworthy you should write a press release and send it off. The main idea of a press release is to grab attention from a news editor so that he writes a story on the subject. That’s why follow the following rules while writing a press release: - Keep it simple, clear and precise - Be accurate in facts and figures - The news highlights should be expressed in the first two paragraphs - The press release should have an eye-catching headline - Tell your story from different perspective - The press release should have less than 200 words - Mention your website URL at least in two different places Business material and stationery All your business literatures, materials and stationery should have similar consistent logotype and URL address. This is an extremely effective brand creation method within the group of people those, who one way or another, interact with your business. Promotional Items Give away items such as Pens, coffee mugs, key chains, coasters, calendars, sticky notes, etc. should have your company logo and web address. Apart from building brand this also work as a daily reminder for users of these items. About the author Nowshade Kabir is the founder, primary developer and present CEO of Rusbiz.com. A Ph. D. in Information Technology, he has wide experience in Business Consulting, International Trade and Web Marketing. Rusbiz is a Global B2B Emarketplace with solutions to start and run online business. You can contact him at mailto:nowshade[at]rusbiz.com http://ezine.rusbiz.com
From: Janet L. Hall
Date: 9/4/00
Time: 3:34:13 PM
Remote Name: 4.17.67.117
(Excerpts from What is ALL this STUFF-Home Clutter available on tape, as a workshop or teleclass).
Clutter and chaos in your bedroom could be the reason you wake up with a headache, a stuffy nose, or runny eyes.
Maybe you feel stressed out, depressed, fatigued, or distracted when you wake up to all your clutter and chaos.
We spend 1/3 of our lives in our bedrooms. A place we go to to find solitude, peace of mind, and slumber. But how can you expect to get a good night sleep or to awaken with vitality and energy with all that clutter facing you?
~~ What's the first thing you see when you wake up in the morning? ~~ Is it piles of clothes, books, newspapers, and mail all over the place? ~~ Are you stepping on and tripping over stuff on your floors? ~~ Do you just want to pull the covers over your head and stay in bed rather then face all that clutter and chaos?
Let your world stop for 15 minutes and announce to the world, "This is the day I'm going to make a change in my life." Jump out of bed, throw back the curtains, open the shades and windows (yes, even if it is 20 degrees outside!), turn off the news, crank up some music and do the Toss In Box!
Get a box (a garbage bag will also work) and pick up everything off the floor and do the Toss In box! (TIP: Don't stop and dawdle over any items, we'll do that later).
Feel the energy?
Hip Hop over to the dresser, bureau, makeup table, and nightstands and take everything off that you don't use daily or nightly and do the Toss In Box!
Feel the adrenaline?
Waltz on over to your sitting area, chaise, or clothes valet and take it ALL off and do the Toss In Box!
Now, doesn't your bedroom feel better already? DON'T YOU feel better?
Grab 10 more minutes, another box, a garbage bag, your car keys and sprint out to your car. Tune into your favorite radio station and do the Toss In Box. Get rid of everything that you don't use daily (please keep your emergency equipment). Get rid of everything that you don't need. Don't forget to check under the seats, in the glove compartment, and the trunk.
Forget about those boxes for now. Get ready for work and with a song in your heart, another box, and garbage bag zip off to work.
When you get to the office take another 10 minutes and proclaim to your co-workers that you are changing your ways. Go into your office, cubicle, or workspace and start doing the Toss In Box.
Okay, now reality starts to sit in. You still have a lot of work to do because you have to go through ALL that STUFF! Don't panic, I'm still with you.
Decide which of your boxes is the most important box to attack first. Set a date and time that you can start sorting through ALL that STUFF.
What's that I hear, "But I don't have time." You have to FIND the time. Make an appointment with yourself and keep it, just as you would go to the doctors or attend a meeting.
Decide on a reward you will give yourself when you finish sorting your box, such as a new outfit, tickets to the theatre or ballgame, or my favorite, a chocolate milkshake.
I've developed a technique called TEASER which will give you 11 actions you can take to help you sort through your boxes of clutter. What? Teaser only has six letters...you'll see. First yell, "What is ALL this STUFF!" Get a garbage can or bag, 10 boxes and label them with the following:
Toss it ~~ It's not yours, you don't know who it belongs to, it's outdated, it can't be repaired, you don't need it. End it ~~ You don't want it, you want to cancel it, or you don't read it. Act on it ~~ Needs an action, such as your signature, phone call, or immediate attention. Store it ~~ This will have three boxes: Current Stuff, Things I need to Reference, and Historical Stuff. Enter it ~~ Information you need to enter into your planner or computer. Refer/Recycle/Read it/Repair ~~ It belongs to someone else or you think they need it. ~~ Use it again or put into a recycling bin. ~~ Something you want/need to read. ~~ Something that can be fixed.
Be ruthless, determined, and honest and start sorting ALL your STUFF by using the TEASER.
Your next step to take is to schedule a date and time (don't forget your reward) to act on the items that you sorted.
~~ Call, write, or email the items you want to END or stop from coming into your life. ~~ Decide how and where you will STORE your current, reference, and historical papers or 'stuff'. ~~ Sit and ENTER all your information. ~~ Pack up and take items that you are REFERRING to someone else, RECYCLING, or taking to get REPAIRED. ~~ Put READING material in area you like to sit and read and create a TO GO reading folder to take with you whenever you leave the home or office.
Congratulations! You have taken the first steps to "overhalling" your home, office, and car. Keep up the good work. If you want to know more or need additional help with your home clutter, please sign up for my March teleclass. See http://www.overhall.com/teleclasses.htm
Remember, YOU control your STUFF! Don't let your STUFF control you or make you sick.
Smiles, not Piles, Janet L. Hall
Janet L. Hall is a Professional Organizer, Speaker, and Author and owner of OverHall Consulting. Janet is based out of Southern Maryland and can be reached at 410-586-9440, 800-687-3040, or e-mail her at overhall@chesapeake.net. She has extensively researched organizing and time management techniques and developed ¡§The 5 W¡¦s of Organizing, a TEASER, and a ¡§TICKLE¡¨„¶¡¨. Janet can ¡§OverHall¡¨ your office, home, and computer clutter. She has written two booklets, writes for several internet magazines, conducts teleclasses, and has a monthly newsletter, OverHall IT! To find out more about her services and products, please visit her web site at http://www.overhall.com
Copyright „¦ 1999, 2000 by OverHall Consulting P.O. Box 263, Port Republic, MD 20676 All Rights Reserved. Permission is granted to reproduce, copy, or distribute so long as this copyright notice and full information about contacting the author is attached.