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Time: 11:18:26 AM
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From: Nowshade Kabir
Date: 6/15/2005
Time: 6:09:26 AM
Remote Name: 62.5.207.210
Consumers are increasingly feeling more comfortable in buying products through the Internet. According to a report released recently by the Department of Commerce first-quarter retail sales rose 23.8 percent to US$ 19.8 billion in the United States from US$ 16 billion a year ago. E-commerce sales during the first quarter of 2005 rose 6.4 percent from the fourth quarter of last year. Forrester Research estimated that 2005 online retail sales will increase at a pace of 22 percent. Today, a third of all households in US make at least one purchase online within a year, a figure which will grow to almost 40 percent by 2009, predicts Forrester. As a seller, this strong growth of online sales means that you have to put considerable stress on your Internet sales endeavor if you are not doing this as yet. According to statistics compiled for the Internet Retailer Top 400 Guide, the top retailers in 2004 garnered combined online sales of more than US$ 51 billion, which accounts for 58.3 percent of all US Internet sales. The growth in online sales is quite impressive for large retailers. J.C. Penny Co. Inc., for example, reported a 35 percent year-over-year rise of online sales in May, 2005. Can new online ventures boast same type of significant growth? Unfortunately, not! Each day, there are thousands of new companies are setting up shops on the Internet trying to sell every conceivable type of products and services. Most of these websites do not attract enough visitors to make them profitable. Competition on the Internet is fierce! Internet marketing campaigns are becoming increasing expensive. Many small companies can’t afford to spend money required to promote their sites. So, what are the options available for a small company with modest product range to thrive on the Internet? One of the best sales channels, in my opinion, on the Internet by far is auction marketplaces. Of course, no matter what, you will still need to promote your website with all the methods you can master. However, selling your products and services through established auction marketplaces has its own advantage. eBay With 63.8 million unique visitors hitting the auction site only in April of this year, eBay (http://www.ebay.com has established itself as the largest marketplace on earth. In 2004 alone US$ 34.2 billion worth of merchandize exchange hands on eBay. Presently, the site has around 135 million registered users in 32 markets worldwide. With such a vast community of buyers and sellers, eBay should be your number one choice for selling your products or services online. On the eBay you can sell any kind of item. The varieties of stuffs people are selling through eBay are mind boggling! At any given time there are over 29 million items displayed on eBay. The number of new items added each day exceeds 3.5 million. However, still many offline sellers perceive eBay as an auction site for mainly collectible items. They can’t be more wrong! The largest selling category on the eBay is, believe it or not, automobile and accessories, which comprises of almost 22 percent of all sales. I have, personally, bought three luxury cars over the course of last two years through eBay and I have nothing to complain about. As a seller on the eBay, the biggest advantage that you gain is the possibility of becoming from a local merchant to an international player over night. If you are already selling merchandize to consumers online or offline, eBay gives you an additional sales channel without any extra cost. If you are planning to begin selling goods or services through the Internet, eBay allows you to start your business online quickly and with minimum expenses. Yahoo You may have difficulty in imagining the biggest portal on our planet as a marketplace, in some countries, like Japan and Canada, Yahoo auction is, actually, doing better than eBay. In the US market Yahoo has just announced its intention to eliminate fees charged for using its auction site. This is a good news for even many eBay power sellers. Some of them will definitely move to Yahoo in a bid to save on high fees charged by eBay. The good thing about Yahoo is slowly it is becoming a major hub for many small business web stores. As a matter of fact, according to Yahoo, every eighth online store is now hosted by Yahoo. Amazon Amazon, may be is not as popular as eBay or Yahoo as far as auction marketplace is concerned, however, many auctioneers claim that some of the products sell better on Amazon than any other auction marketplace. Why should you consider selling through auction marketplaces? Here are some reasons, why auction marketplaces are viable sales channel for businesses: • The auction marketplaces are very popular and each of them has huge community of buyers and sellers. • There is virtually no start-up cost involved. • No extra overhead is required. • You really don’t have to set up a website to start selling. • Easy to learn. While determining what to sell through auction marketplaces, choose your products very carefully. Don’t try to sell products like DVD, cellular phones and similar common items. There are way too many people are trying to sell those products. Do your research before jumping into online auctions. Go through the categories of your choice. See how your competitors are doing. Check out the listings of sold items. For how much the products you intend to list are getting sold for? What keywords your prospective competitors are using to market these products? On which auction site these products are selling better? Go with the trend! Travel, cosmetics and jewelry sales are expected to do better than other categories of e-commerce in coming years. In every category of goods and services you will find a niche, which is doing fairly well. All you have to do is find that niche by making extensive and thorough research! Selling through auction marketplaces like any other business process requires sound judgment and careful planning. Be sure to use them before starting your online sales. About the author Nowshade Kabir, is the founder, primary developer and present CEO of Rusbiz.com – a Global B2B Exchange with solutions to create e-catalog, Web store, business process management and other features to run a business online. You can read various articles written by Nowshade Kabir at http://ezine.rusbiz.com .
From: Janet L. Hall
Date: 11/5/2001
Time: 7:52:26 AM
Remote Name: 162.33.169.215
Protect and Secure Your Computer Life By: Janet L. Hall
Cyberterrorists are no longer considered isolated problems. Big and small companies, organizations, and even personal computers get targeted every day. It¡¦s a worldwide problem. Viruses that run through your computers, stealing your data and sending fake emails to friends and business associates. Hackers that go after anyone with a computer, just for the thrill of it, to see if they can. Computer owners neglecting to perform backups and sadly losing their "life" when a virus attacks or their computer crashes. Surfing the Internet, all the while leaving ¡§almost¡¨ invisible trails of where you¡¦ve been.
To maintain a balance of protection from the outside world, and yourself, there are at least four important things EVERY computer owner should have or do. Do you know what they are, and are you protecting and securing your important or sensitive data?
1. Virus Scan/Protection 2. Personal Firewall 3. Backups 4. Cleaning out your Cache, History, and Cookies
VIRUS Scan/Protection:
According to mcAfee.com, on Sept. 26, 2001, the top 10 viruses had infected 117,427 computers and 962,767 files had been infected worldwide in the past 24 hours.
Usually a virus is sent via email, in the email or as an attachment. The sender is usually unaware they have sent you a virus. They don't know they have a virus, they don't know a virus has attacked their address book and is sending out emails to everyone listed in their book, along with a virus.
Whether someone you know or don't know sends a virus to you, take these precautions:
6 VIRUS Precautions:
1. If you don¡¦t know the sender, don¡¦t open the attachment. 2. Request the information in the attachment to be re- sent and inside an email. 3. Purchase a virus scanner! 4. Make sure your virus scanner is turned on (enabled) to scan incoming emails and downloads. 5. Update your virus scanner regularly, especially when you hear about a new virus running rampant. 6. Scan your computer (Virus Scan) daily or weekly (start your scan before dinner, a meeting, or before you take a shower. This way your computer time isn't interrupted).
FIREWALLS:
Every time we turn on our computers our data is at risk. Whether your computer is used for business or personal, your data, and your computer life are at RISK!
For the last five years or more my computer went unprotected from hackers and intruders. My writings, business information, database, and all the other things that go along with running a business had been left wide open and vulnerable for any hacker to "have a look see," steal, or destroy.
Why didn't I have one and why don't you?
Maybe you are thinking the way I use to think. I didn't think anyone would want my stuff or even bother me, after all, I'm just a small business owner. But I soon discovered that didn't matter. I received 12 alerts of "someone" trying to access my computer the evening I purchased and installed my firewall! And I promise you, that was NOT a fluke! Every time I turn on my computer my firewall sends me alerts that some cyberterrorist hacker is trying to access my computer.
So what's on your computer that you don't want anyone to have access to or lose?
Also, check with your employer and web hosting company to see if they have a firewall installed.
BACKUPS:
It can never be mentioned enough, do backups regularly! By the way, when was the last time you performed a backup of your, "I'll just die if I lose this stuff!" but NEVER take the time to back it up?
I'm going to give you a couple of new tips I've discovered since writing, "B is for Backups" (http://www.overhall.com/mar00.htm ).
3 NEW Tips for FAST Backups and Protection:
1. Purchase a Portable Firewire: A Firewire is basically a high transfer external hard drive that you can back your data up to and then take it off site, put in the trunk of your car, at a family or friends home. I do not use one but I know people that do. You might need to speak to your computer tech person or get a high school kid to help you out on what to buy and install. 2. Install a Second Hard Drive: I recently installed a second hard drive on my computer. I left all my programs on my C drive and put "My Docs" on my new drive. Now I don't waste time by backing up everything. I can quickly backup "My Docs" and I only need to backup Programs when I update or install a new program. 3. On-the-road Backups: Faking a backup until you make it back to your office or home. Tom Antion, of antion.com, gave me this neat trick for when you're on the road using your laptop. Instead of doing a backup of ¡§NEW¡¨ files to a disk, he just sends his important data he needs and wouldn't want to lose to his AOL email address, where it will live "safely" on AOL¡¦s servers until he gets back to his office. You can do this yourself by getting a free email account at yahoo, hotmail, or any of the other various places you can get a free account. This way your important stuff "lives" on their server until you can get back home and back it up.
Cleaning out your Cache, History, and Cookies:
Periodically I clean out my cache, history, and cookies, and even all the images that get downloaded to my computer while I'm on the Internet. Why? For one thing, they take up precious space and resources.
There are several programs on the Internet that you can purchase to clean up and delete all this for you, but after speaking with my tech person, John Guldi, I decided NOT to purchase one. Why? John explained that these types of programs not only take up space and resources but also can actually be damaging and possibly delete things you don't want deleted.
So again, it's just a matter of knowing how to clean up and get rid of these, and adding these procedures to your computer maintenance schedule.
The following instructions are for the browser I use, Microsoft Internet Explorer; however, the same tasks can be accomplished in other browsers with almost the same steps and wording. Just click around or read your help section.
Empty your Cache and History:
Your computer has two folders, Cache (sometimes called Temp. Internet) and History, that while surfing the Internet, stores pages and links to all the pages you¡¦ve viewed. They are stored automatically for you for quick viewing or retrieval if you go back to visit at a later time, meaning, the page will load a little faster for you when you return.
Instructions to EMPTY:
While on the Internet, in your browser, click on TOOLS at the top of your screen. Scroll down to INTERNET OPTIONS and click.
You will be presented with several "TABS" in the new window. Click on GENERAL.
See the TEMPORARY INTERNET FILES, also known as CACHE. You have two options here: Delete Files and Settings. Click DELETE FILES.
Now, see HISTORY? You have two options: You can set how many days you want those pages stored and emptied automatically, and CLEAR HISTORY; click this one.
Deleting COOKIES:
Cookies are stored on you computer, and used by some sites you visit to identify you, and may be used to track your browsing or surfing habits.
Click Start (Usually located on the left bottom of your screen). Place Pointer on FIND and move Pointer to Files or Folders and Click. Make sure the C Drive is selected in the LOOK IN, and in the NAMED type in Cookies and click FIND NOW.
One Cookie Folder should be found, but don't worry if you have more then one, I do. Click on the folder to open, and now you can start deleting those cookies that follow you around. Click on Edit, Click Select All and then hit your DELETE key on your keyboard.
Protecting and securing your computer can be controlled stopped by just spending a few dollars a year, and scheduling computer maintenance time.
Firewalls and a virus protector run about $39.95 and up. That's not a lot of money to put out to protect your data, your computer, your business, and your "life!" For a few pennies a day, I urge you to go get some protection today.
I use McAfee, totted as the number one virus scanner and easy to use http://click.linksynergy.com/fs-bin/click?id=LKr8bB0tbn0&offerid=13772.3&type=1&subid=0
I use an inexpensive firewall from Zone Labs. Click Here to Purchase Award-Winning ZoneAlarm Pro! at: http://click.linksynergy.com/fs-bin/click?id=C4JBFOz6688&offerid=26986.10000001&type=1&subid=0
***** Janet L. Hall is a Professional Organizer, Speaker, and Author. She is the owner of OverHall Consulting, and Organizing By Phone. Subscribe to her FREE organizing newsletter at http://www.overhall.com/newsletter.htm or visit her web site at http://www.overhall.com
Copyright „¦ 2001 by OverHall Consulting P.O. Box 263, Port Republic, MD 20676 All Rights Reserved. Permission is granted to reproduce, copy, or distribute so long as article is kept intact, this copyright notice and full information about contacting the author is attached.